Founder

Noël Caleb is the brainchild of Brand Strategist and Creative Director Eileen Yap, a full-time fashion entrepreneur and mentor to many fashion graduates and people from all walks of life. Eileen Yap is also an honouree of the Spirit of Enterprise 2014 award, given by Singapore’s Senior Minister of State, Mr Lee Yi Shyan. In addition, she is Singapore’s first incubatee of Social Innovation Fund as appeared in The Straits Times on 4 July 2014.

Though the label is just 6 years old, Noël Caleb has received rave reviews with an active community of 15,000 fan followers. The label has partnered with superstores such as TANGS, Isetan, Takashimaya and Orchard Central, bringing its colourful, creative fashion pieces to the confident yet experimental woman.

Noël Caleb was the first in Singapore to offer personalised fitting services to its customers with its “try before you buy” policy. A true believer that fashion has to be wearable and not just look good on sketches, Eileen sees to it that every design and piece she creates goes through vigorous fitting and styling sessions so that various body types and silhouettes are taken into consideration in the creation of every piece.

Prior to starting Noël Caleb, Eileen Yap has more than 15 years in advertising, branding and marketing consultancy, advising various products and services, spanning across industries such as fashion, FMCG, technology, banking, F&B and sports. With her strong knowledge of branding and marketing, Eileen decided to launch Noël Caleb in 2011 putting forth a fashion brand that is edgy yet practical, colourful yet wearable, adventurous yet adaptable. Being a mother of 3 young children, Eileen’s ability to manage her own business while mentoring others in the industry has won her the title of one of the ‘Most Inspiring Women’ as voted by Singapore’s leading women lifestyle magazine, Cozycot in 2012. In addition, Eileen teaches in non-fashion schools like Raffles Junior College, Republic Polytechnic, Meridien Junior College and Holy Innocents’ High School to students who love fashion. Apart from work, Eileen also volunteers with St. Andrew’s Autism Centre on project basis and nurtures the younger generation and individuals who love fashion through her fashion mentorship programme.

To reach Eileen directly, you may email her at eileen@noelcaleb.com

Eileen Yap started SG50 Singapore Fashion Runway (Fashion for a Social Cause), a social enterprise that allows people including the special needs group to showcase their talents, through fashion/ runway shows.

Be it in designing, sewing, modeling and/ or events organizing, Singapore Fashion Runway, through Eileen Yap – she connects the various communities together to create fashion designs and collections inspired by Singapore. Eileen Yap also mentors the needy, underprivileged, elderly and/ or next generation to do social good through fashion.